Blog descriptions are an essential part of your blog. They are the first thing a user sees when searching for your website or blog on Google, Bing, or other search engines.
A blog description is a text that appears just below the name and link of your website on search engines.
Hence, a blog description can either get people involved in your website or make them run away.
Having a blog description, that perfectly sums up your website and its content while also being creative enough to catch people’s attention is the key.
When we talk about blog description, it is of two types. A story of the whole blog under your website’s link in search engines is the blog description.
Whereas, the description for each blog post is called the blog post description.
This is a blog description example. You can see that each blog has its blog description, which can get a reader involved in their content.
One blog used the technique of asking questions that captures the reader’s attention and gets them involved. Several writing tricks can be used in your blog post description to gain traffic.
What should your blog description cover?
Mostly a blog description is an overview of what your website is about, the type of content you post, and your niche.
So a blog description should tell the readers exactly what your blog is about and how they will benefit from reading it.
If you are writing a blog post description, it must give the readers an overview of the specific content and the goal you are trying to achieve.
For example, if you want to help the reader write a blog description for their website, then your blog post description should clearly state this goal.
How to add blog description
If you are a WordPress user, then adding a blog description is comparatively more straightforward. There are usually two preferred SEO plug-ins WordPress.
The Yoast SEO and the RankMath SEO plug-in adding an explanation in these plug-ins is a 2-minute process.
- Yoast SEO plug-in
❏ Go to settings
❏ Click on the “Title and meta” option available there
❏ Click on the “Homepage” option
❏ Enter your blog description in the “meta description” box
- RankMath SEO
❏ Open your dashboard
❏ Go to RankMath settings
❏ Click on the “Title and meta” option available there
❏ Click on the “Homepage” then
❏ It will lead you to the “Homepage meta description” section. Add your blog description here.
In the “Homepage Title Description,” add the title of your blog, and your work is completed.
If you are a BlogSpot user, then you can follow these steps to write your blog description. The first step is to open your blogger blog post editor.
Then scroll through the sidebar till you see a “Search Description” option. Now add your blog post description here.
How to write the perfect blog description
Writing a blog description for your website is crucial, as it can be the deal-breaker.
Your blog description should be short and precise, capturing the essence of your site while also showing the seeds of interest in the reader’s mind.
Here is a guide to help you with writing an informative and attractive description for your blog.
➔ Usage of primary keywords in your blog description is an essential detail. It will drive more traffic to your website.
➔ It had proved that using power words can help you get more conversion. Therefore uses of power words are advised.
➔ Keep your blog post description short and precise. Long stories are boring to read and make the readers uninterested in your blog.
➔ Creativity and uniqueness are significant factors. If you are not creative and your content is not unique, then chances of you driving more traffic on your blogs will be slim.
➔ Understand the importance of LSI Keywords. Using LSI keywords can increase your traffic and engagement on your blog.
Blog description examples
Here are some of the examples of blog descriptions of blogs of various niches.
- This is an example of a travel blog. The blog description here tells the reader what the blog is about and what they should expect. The usage of words is simple, and the narrative is to the point.
- Moz.com This is an SEO blog post example. The blog description tells the readers all the services they offer.
- It is short, precise, and tells you exactly what you need without wasting time.
- The above picture shows an example of a health blog description. As you can see, the blog description consists of the bloggers’ qualifications as a health advisor.
- This type of report builds trust among the readers that the person can be trusted with health advice.
How to use keywords in a blog description
Keywords are the primary factor that brings traffic to your blogs.
Inserting keywords in your blog description is necessary as it is only through keywords that your blog will appear on the search engines such as Google, Bing, etc. Insertion of keywords should be natural and should never look forceful.
If you forcefully insert a keyword in your blog post description, then it is easy to tell. Your blog loses its charm, and your readers become uninterested.
Keywords should also never be repeated; this is known as keyword stuffing. The best way to use keywords is by finding related terms to your main keyword and using those along with the LSI keyword in your blog description.
The usage of keywords should look natural, in a way that enhances your sketch rather than making it dull.
The blog description acts as a guide for your reader. It gives brief information and details about your blog and the type of content your reader should expect.
A creative blog description that perfectly sums up your website in a short and precise manner is the key to gain high traffic.
Insertion of keywords in a natural way in your blog description is another way to gather traffic.